The business is complex
Strong technology, products and strategy do not always translate into understood value.
Independent communications consultancy based in China
Making complex business
make sense
We help organisations understand the problem, build a credible narrative and communicate effectively when the moment matters.
IN ALL WE DO
REASON GUIDES OUR WAY
凡事讲道理 万事 MAKE SENSE
WHERE WE BEGIN
Communication breaks down when the business is not truly understood
The organisation is changing
Market entry, transformation or leadership change calls for a clear and consistent narrative.
An important moment is approaching
CIIE, launches, executive communications or reputational issues must create value beyond one action.
Activity lacks a clear thread
More content and channels do not automatically create a narrative that compounds over time.
HOW WE WORK
In all we do, reason guides our way
We do not rush to begin with a press release, event or social post. We first understand what the organisation is going through, who truly matters and why the current communication is not working.
01
Understand the business
Find the commercial context behind the communications challenge
02
Build the narrative
Define the idea the organisation needs to own
03
Move communication
Turn judgement into content, media and action at critical moments
M
MEDIA & INFLUENCE
Bringing important stories into conversations that matter
Sense maintains long-term professional engagement with national media, mainstream business and financial media, and specialist industry outlets in China. We develop issues, clarify messages, prepare executives and turn communications priorities into credible media engagement.
WHAT WE DO
From a business problem to a communications path
Media relations
Issue development, message preparation, executive readiness and media engagement.
Corporate communications & reputation
Corporate narrative, message systems and support for complex issues.
Executive communications
Interview, speech and high-stakes communications preparation.
CIIE communications
Issues, media and content before, during and after the Expo.
GEO advisory
A review of public information, credible sources and content structure to improve the foundations AI may use to understand a brand.
Content & new media
Content systems for WeChat, RED, short-form video and other channels.
G
GEO & AI VISIBILITY
What does AI say when people ask about your brand?
Clear, consistent and credible public information is becoming part of a brand’s communications foundation. Sense provides GEO advisory and implementation support. We do not promise rankings, recommendations or citations on any platform.
See how AI understands your brandINDUSTRIES & MOMENTS
We understand complex sectors and consequential moments
01Industrial, advanced manufacturing & complex B2B
02Healthcare, medical technology & life sciences
03AI, enterprise technology & semiconductors
04Start-ups & growth companies
05CIIE & major business moments
06Corporate reputation, issues & leadership
Members of our core team have worked on CIIE-related communications since the inaugural Expo, including issue development, media engagement, executive interviews, content preparation and on-site coordination.
INSIGHTS
Observations from the work
We write when there is a point of view worth sharing — a judgement we believe in and keep testing through real work.
Why “Sense”?
We wanted things to make sense — not only the strategies and communications we create, but how we work, make decisions and treat people.
Read article ↗First time at CIIE? Don’t just exhibit. Tell your story.
CIIE gives a company a natural reason to tell China who it is and why it is here.
Read article ↗Localization begins before translation.
Many localization problems begin with strategic choices made before the first sentence is translated.
Read article ↗THE PEOPLE YOU WILL WORK WITH
Senior people, directly involved
Our senior consultants stay close to the work, from understanding the problem to shaping the communications that matter.
Founder & Managing Partner
Daniel Li 李斯
Business, Reputation & Complex Communications
Daniel has more than 15 years of experience in corporate communications and management. He advises organisations on transformation, market entry, reputation and executive communications. He has worked on CIIE-related communications since the inaugural Expo and managed corporate crises connected with the CCTV 3.15 Gala. Before Sense, he served as Regional Vice President, China at Allison+Partners, now Allison Worldwide, helping drive China business growth and collaboration with other international markets.
Co-founder & Senior Partner
Ivy Chen 陈玉鑫
Media Relations & Influence
Ivy is a media relations specialist known for tangible communications results. With more than a decade of experience, she maintains professional engagement with national, mainstream business and financial, and specialist media across technology, healthcare and industry.
Co-founder & Partner
Annie He 何晓波
New Media & Content Communications
Annie has more than a decade of experience in media, brand and content communications. She has worked at Yinyuetai, Hebei Youth Daily and Hebei Radio and Television Station, where she served as Program Director of FM102.9.
START A CONVERSATION
Some things make sense only after a good conversation
You do not need a finished brief. Tell us what is changing, what remains unresolved or what important moment is approaching.
